“Anything that could give rise to smarter-than-human intelligence—in the form of Artificial Intelligence, brain-computer interfaces, or neuroscience-based human intelligence enhancement – wins hands down beyond contest as doing the most to change the world. Nothing else is even in the same league.” — Eliezer Yudkowsky
From magazines to television advertisements, we are so done with conventional marketing methods. The digitally-driven world today calls for innovative ideas and out-of-the-box thinking that could simply prove game-changing. This crying need inspired uncountable scientific and technological discoveries, one of which has taken the world by storm and is here to stay – Artificial Intelligence or AI. Artificial intelligence refers to a field of computer science that is designed to mimic human-like cognitive functions, mainly including problem-solving and learning. Without AI, making of virtual assistants like Siri and Alexa, self-driving cars, and even sci-fi movies like The Matrix would never have been possible.
Over a few decades, artificial intelligence has touched and transformed more than we could ever imagine. We can only conjecture its vast potential to further transform everything that we see and touch in the years to come. Innovative AI solutions have become an inseparable part of several types of businesses at present. Although the use of AI in digital marketing is nothing new, there is so much about it that is yet to be explored. Today, let’s understand what the present and future of AI in digital marketing have in store.
Why We Need Artificial Intelligence in Digital Marketing
Despite several examples of digitization and technology working wonders, some of us might still fail to understand the relationship between artificial intelligence and digital marketing. The application of artificial intelligence into marketing strategies doesn’t make marketers hesitant as it used to initially. In fact, AI-powered digital marketing is being successfully adopted by big and small brands alike these days. How else do you think Amazon manages to show shoppers only those products that they previously searched for? Artificial intelligence facilitates offering a personalised experience to your audience, persuading them to make the purchase.
Digital marketing experts struggle constantly to come up with unique and effective strategies, and to do so, they need to know their audience. AI could play a significant role in helping them design advanced marketing strategies by providing them valuable customer insights. With the help of AI-based digital marketing, they get to collect, analyse and apply data to make accurate decisions lightning fast, and reach out to maximum prospects (to convert them into customers, of course). Aren’t you curious how it’s done? Let’s delve into it deeper!
How Artificial Intelligence is changing the face of Digital Marketing
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- Identifying and analysing vital customer informationDigital marketing in today’s day and age is incomplete without collecting and filtering maximum customer information with a customer-centric approach in mind. For an effective digital marketing plan at competitive costs, business owners prefer to hire artificial intelligence experts in India as they are proficient in collecting important user information from diverse platforms, getting best insights from target customers, and recognising their needs in order to put together the most result-oriented marketing strategies. They often achieve this Herculean objective by combining AI technology, CRM (Customer Relationship Management) and big data technology.
After collecting all the significant behavioural information (including types of products your prospective customers buy, online tools they use and web pages they browse through), AI analysis begins to boost sales. By now, you are well equipped to envision customers’ browsing journey, and ready to offer them the most suitable solution. This helps business owners improve the overall shopping experience for their customers, and they could reach the checkout window with better recommendations.
- Combining AI with AR/VR
If you are attracted to extraordinary app features like Snapchat lenses, you will be hooked to this point. Combining artificial intelligence with AR (Augmented Reality) or VR (Virtual Reality) is a big step towards building a strong brand identity that could help maximise the number of your loyal customers.
This would be a great opportunity for you to acquaint your consumers with your brand and help them connect with your business in an interesting and improved way. It could also give technicians an opportunity to identify problematic issues and perform repairs. So, if you are keen to offer a novel and rewarding buying experience to your users, AR and AI-based digital marketing is an ideal step going forward.
Most Efficient Tactics of AI Digital Marketing
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- AI Chatbots
AI Chatbots are the future of artificial intelligence in digital marketing and have completely taken over manual customer service today. They are the result of constant improvement in the fields of voice conversion technology, language processing and AI semantic recognition, which was implemented with the aim of servicing customers and giving them a better user experience. The AI Chatbots application helps streamline the processes of popular messenger applications like Facebook Messenger, WhatsApp and Slack.
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- E-Mail Marketing
Whenever you sign in to your e-mail account, personalised e-mail marketing campaigns from several brands in your inbox highlight the growing impact of Artificial Intelligence on Digital Marketing. Marketers use artificial intelligence to study different users’ behaviours and optimise promotional e-mails on the basis of their individual actions. The delivery time of these e-mails could also be optimised to ensure that they reach prospective customers at the most productive time. Needless to say, these marketing campaigns are capable of delivering better results and converting more leads.
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- Marketing Content
The impact of artificial intelligence on digital marketing is immense – to the extent that you could track your target customers’ behaviour to understand which type of content is attracting more prospects. This implies that AI allows marketers to use vital customer insights to create more relevant content, thereby giving businesses a chance to avoid spending money on other forms of marketing content.
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- AI-Based Digital Advertising
Talking about the future of AI in digital marketing would be incomplete without mentioning its role in digital advertising. Well-known online platforms like Google, Facebook and Instagram make use of AI-based digital advertising to wow their users with a seamless browsing experience. Taking into account important attributes of users like their age, gender, demographics and interests, artificial intelligence could remarkably improve the efficiency of digital ads by predicting trends and spotting micro trends.
Wrapping Up
According to Ray Kurzweil, “Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, and we will have multiplied the intelligence – the human biological machine intelligence of our civilisation -a billion-fold.”
Today, AI has become one of the most valuable tools in the hands of digital marketers to influence customers’ choices by providing them better recommendations at the perfect time. If you are yet to incorporate this incredible technology into your efforts to grow your brand, try clubbing it with the trend to hire artificial intelligence experts in India, and start saving big on operational expenses.
