American Health Care Academy
Email Marketing
E-Learning
Meet the American Health Care Academy
For over 11 years, American Health Care Academy has been the go-to provider of online CPR certification courses, training over 1 million students in life-saving techniques. They needed a touch of automation to revolutionize their marketing game.
Understanding the Data Flow
Understanding the data flow is crucial for effectively addressing data duplication issues and implementing appropriate solutions.
American Health Care Academy utilizes a dedicated form to drive signups for the CPR course. The form is the major source of data.
Pop-up Form
Form on the top funnel of the website is used to offer discount and push visitors for sign ups.
Backend Data Collection
Data from the discount form is collected at the website's backend.
PipeDrive Sync
Webhooks, automated messages sent from apps when something happens, used for syncing data on PipeDrive CRM.
Breaking Down the Complexities
Before starting the process, we delved deeper into the subject and analyzed the data and platforms used by the company. The issues were divided majorly into 3 categories:
Data Duplication
During the process, the data was getting duplicated owing to information mismatch or a reattempt by a user.
Data Inconsistencies
As data evolved over time, updates or changes to existing records were leading to inconsistencies.
Data Sync Issues
Changes made on one system immediately did not reflect in the other system.
Data-Driven Approach to Marketing Success
The implementation of robust email marketing automation and optimized data management within PipeDrive yielded significant improvements.
Improve Lead Generation
Automated emails based on visitor interactions with the company website resulted in a higher open rate, clickthrough rate, and conversion rate. Specific triggers were set to improve the chances of improve email opening rate.
Make Engagement Better
Rakesh Bhatt, the email marketing automation specialist, collaborated with the content team to enhance subject lines and leverage persuasive techniques, resulting in an impressive 40-45% email opening rate.
By strategically incorporating emojis, engagement rates were further improved, showcasing expertise in optimizing audience engagement for stellar results.
Master Clickthrough
The email campaigns were expertly optimized for mobile devices, strategically placed CTAs, and utilized ample white space for enhanced readability and user-friendly experience.
These thoughtful design elements contributed to maximizing traffic and seizing valuable engagement opportunities.
Driving Growth through Automation
The robust implementation of email marketing automation and optimized data management within PipeDrive delivered remarkable improvements for American Healthcare Academy.
Three Times
Lead Generation
Witnessed a significant leap from less than 5% to an impressive 15% lead generation.
Engagement
Rate Increased
A remarkable transformation from subpar (25%) to skyrocketing opened email rates, surpassing 50%.
Attained New Clickthrough Rate
Exceeded expectations with a clickthrough rate surge, surpassing 60% from less than 15%.
Email Marketing Guru
Behind Automation
An experienced email marketing automation specialist with expertise in CRM platforms like PipeDrive and integration tools such as Zapier.
Rakesh's technical skills and problem-solving abilities enabled him to streamline communication processes and drive automation success for American Healthcare Academy.
