Results that MBC group dreamt of!
Numbers they trusted.
“Firdaus is such a superstar. I honestly think that if I could just take him away from you from the virtual team, I would.”
Founder, The MBC Group
At a Glance:
Answering the Five Ws
Know our Client
The MBC Group is a subscription-based digital marketing agency based in the US that provides customized solutions for tackling complex marketing challenges. Their services include website development & design, SEO management social media management, content writing, and lead magnet design. They also offer PPC & Ads management for maximum reach, branding solutions, as well as email marketing options for effective strategies.
Knee-Deep in
Digital Marketing Dilemma
The founder of The MBC group, Matthew, approached us with several pain points that he was facing while trying to cater to their multiple clients' digital marketing needs. He was struggling with lead generation, SEO, content and email marketing, and other digital marketing-related work. He wanted to streamline the workload and deliver quality work for all his clients within the given time frame.
Matthew was also struggling to bring revenue growth, leads, ROI, and other success metrics for their clients, which was affecting their business's overall performance. To overcome these challenges, the client reached out to us for help. Our expertise in digital marketing and our ability to deliver quality work within the given timeline made us the perfect partner for the client to achieve their goals and the praises followed:
Our Multi-Faceted
Approach
Three of the major projects that Matthew needed
our immediate help with:
Taking the High Road
to Success
To meet the project goals, we implemented different tools to cater to their varied requirements for the three different projects. Here's how we did it:
#1
Lead Generation Campaign
Email marketing is a powerful way to generate leads and build relationships with potential clients. To reach the client’s goals, we used Mailchimp to create visually appealing email templates, automate email sequences and via ActiveCampaign, we created visually appealing campaigns with the assistance of our in-house designer.
We optimized email campaigns with segmentation, personalization, compelling subject lines, engaging content, clear CTAs, A/B testing, and focusing on email deliverability. We added customized messages, included clear value propositions, and analyzed results to improve engagement and drive desired actions from recipients.
By using SEMrush, we also analyzed the client's competitors' strategies, identify their strengths and weaknesses, and adjust the email campaign accordingly.
To optimize website traffic with strategic competitor gap analysis, content gap analysis, keyword gap analysis, social media marketing, invested in PPC campaigns and created valuable and engaging content.
Through organic marketing efforts, we created a powerful lead generation campaign leading to 9.25K clicks within the last three months!
#2
To increase the ROI of a Medical company's website
To increase the ROI of a medical company's website, we used a combination of web design and analytics tools that work together to achieve the best results. Firstly, we built the website using WordPress and Adobe Photoshop to create a visually appealing site that represented the company's brand.
Then, we used Search Console and Google Analytics to monitor the website's performance, track user behavior and analyze conversion rates. Based on the insights gained, we optimized the website's performance, which helped to increase its ROI by 27%.
Finally, we used advance gap analysis strategies tools like SEMrush, Ahrefs and other multiple online third party tools, to audit the website and identify technical issues that may impact the website's visibility in search engine results. By fixing these issues, we were able to drive more traffic to the website, which further improved its performance and ROI.
#3
Content marketing for an eCommerce company
We used SEMrush and Keyword Planner to research the organic keywords and phrases that the client’s potential customers are searching for online. By optimizing the content with these keywords, we improved their visibility and attracted more traffic to the eCommerce website.
To align the website performance using in-page SEO, we selected Ahrefs which allowed us to analyze the backlinks and those of the competitors, identify opportunities to earn high-quality links and improve the website's authority and visibility. By leveraging this tool's insights, we increased the website's ranking in search engine results and attracted more traffic to the website.
Finally, we also depended on Jasper, chatgpt, copy.ai, rytr, peppercontent.io for generating ideas for content creation. By leveraging this AI tool, we accelerated productivity by consistently creating high-quality content that resonated with your audience. We also managed workflow, collaborated with the team, and tracked the content's performance efficiently to continually improve our strategy. This helped in attracting potential customers and increasing sales for your eCommerce company.
Reaching the
Endgame
Through our efforts, we were able to significantly increase website traffic, improve search engine rankings, generate high-quality leads, and much more for various clients of The MBC Group. Our content marketing initiatives helped establish the client as a thought leader in their industry, increasing their brand awareness and boosting their credibility. We successfully executed strategies across all digital marketing channels, from SEO to content marketing, which was no small feat!
The client was extremely pleased with our consistent results, and as a result, they chose to work exclusively with us on their future projects, discontinuing their relationships with other companies. Mathew could not stop raving about our resource lead:
I would not be in business without Firdaus. He is a huge instrumental player with my team.
Founder, The MBC Group
Meet our Star
Resource
Meet our Star
Resource
Digital Marketing Team Lead
With over 8 years of experience under his belt, Firdaus uses his expertise in digital marketing, content strategy, and project management to effectively drive real business growth for dozens of clients across every industry imaginable. His specialty lies in organic (SEO) strategies which have enabled him to lead several successful projects with remarkable results.
Discover the secret to
our client's success
Check out how we helped them
in multiple domains
