How VE became
Alpha4All’s
marketing partner
“We programmed close to 500 ads across Facebook and Google, and also became a Google Partner
- all thanks to VE”.
How robust and insightful monitoring catalysed lead generation.
Graduating from ‘Reporting’ to ‘Marketing’
Alpha4All engaged VE for Looker Studio monitoring services, and this marked the beginning of a fruitful association. We tracked leads, signups, sales, and ‘Thank You’ pages, alongside event tracking. The parameters we focused on were Conversions (and Conversion rate), Clicks, and Click-Through Rate (CTR). Our star resource- Parth Chopra, also assisted the client in becoming a Google partner.
Over 2 years, we ran multiple campaigns, comprising almost 500 ads. We also deployed remarketing campaigns for cost optimization and ROI maximization.
About the Client
Alpha4All opened its doors in 2013 and has been providing great products and services. What sets the brand apart from the rest is the ability to customize offerings to suit customers’ needs with the help of a fantastic team of specialists. No matter how unique or challenging the task is, a client can count on Alpha4All to find the right solution and accelerate business growth.
The founding team had a dream to simplify the world of finance. We had a great vision and a passion for change. Together, we established Alpha4All, a company dedicated to finding cutting-edge solutions and providing great services. To learn more, browse through our site or contact us directly.
Nick CoppolaC.E.O.
Behind the
Scenes
The project was started by appraising different platforms and identifying which channels are effective for lead generation as per the client's business. We recommended running Search, Display, Discovery, Video, Social Media, and Performance Max campaigns for better reach.
As a next step, we mapped the whole campaign, worked with the client’s creative team, and set up goals in Google Tag Manager while optimizing the whole process. Google Tag Manager lets one measure advertising ROI as well as track Flash, video, and social networking sites and applications.
Google Analytics strategy in place:1. Zeroing in on Acquisition, Audience, and Behavior
In google analytics, the audience section helped to gather information such as gender, age, and location of the client’s audience. The acquisition section provided detailed information about how people arrived at the site. Last but not the least, the behavior section helped our team to better understand which pages on the website were most popular.
2. Understanding Traffic Channels
To understand how visitors are reaching the website or contacting the business, we started looking into channels. Upon our in-depth study of the reports, we understood that Google Ads was the biggest source of the audience for the website.
3. Mapped Audience Demographics
Digging into the location of our client’s website visitors helped us craft creative content for ad copies to capture their attention and gain their trust.
Our SEO team also helped optimize the client’s blogs and website. Over 2 years, we ran multiple campaigns, comprising almost 500 ads. We also deployed remarketing campaigns for cost optimization and ROI maximization.
The Speed
Bumps
We were able to quickly learn about the Italian financial marketplace and its demographics. Even though this was a new market and a new industry for us, we were still able to succeed.
As Google has certain policies when it comes to financial education:- We reworked the ads and were able to make them live and approved by Google.
- These ads delivered desired results and performed successfully.
- We scaled up to running close to 500 different campaigns.
Each Platform Served a Meaningful Purpose
A wide array of platforms and tools were used for running, controlling, tracking, and analysing, the campaigns. While Semrush and ahrefs were used for competitor analysis, Google Analytics served the purpose of analysing campaign performance, target audience and their behaviour. The Google Ads platform was used for running the campaign, and Google Tag Manager was used for tracking and setting up conversion actions. Looker Studio was used mainly for reporting and Meta (Facebook) Business Manager was used for controlling the Facebook ad account.
The Winning Outcome
Our top-of-the-line monitoring services helped grow the client’s confidence in us. This resulted in us assuming the larger responsibility of managing their entire Digital Marketing program.
Over the two-year period, we were able to significantly improve the conversion rate and cost per conversion. A total of nearly 1200 conversions were achieved through 50000+ clicks and 30 million+ impressions.
The client was immensely delighted and nominated our star resource Parth Chopra as Employee of the Year for two consecutive years.
Our Star Resource
Parth Chopra wowed the client with his monitoring skills, to begin with. He scoped the ads, optimized the process, worked closely with the client’s creative team, shared insights and ideas, engaged in media buying, programmed nearly 500 ads, ran multiple campaigns, and also helped the client become a Google Partner.
Parth Chopra
Team Lead, Internet Marketing- Performance Marketing
- Google Ads
- Social Media Marketing
- E-mail Marketing
- Digital Marketing
A brief overview
Alpha4All, Italy’s financial education firm offering knowledge-based services in finance, personal growth, legal, and taxation, approached Virtual Employee (VE) for Looker Studio monitoring services. Looker Studio turns data into informative reports and dashboards that are easy to read, easy to share, and fully custom.
VE grew the client’s confidence and won the mandate for generating leads for their Pay Per Click (PPC) campaign. Using his strategic Digital Marketing skills, Parth Chopra – our star resource, programmed almost 500 ads for the client over 12 months, while sharing insights, scoping the entire project, segmenting the target group, and optimizing the process. VE’s efforts resulted in the client generating close to 1200 conversions while achieving a peak conversion rate of 20.5%. The client subsequently nominated the VE resource ‘Employee of the Year’ for two consecutive years.
